DIWDoing It Wright Festivals
Confidential · USD
Honolulu · Oahu · 30,000 capacity · a tribute

Bruno Mars
home to his
mother's island

On family land in Honolulu, a homecoming for Bernadette. The ask does not move: the envelope a big Manila date would have carried, with Honolulu as the date, and every permit and lawyer costed inside it.

Bernadette San Pedro Bayot came to Hawaii from the Philippines and made her life in Honolulu as a singer and hula dancer. She and Peter Hernandez played Waikiki as The Love Notes. She died on 1 June 2013 of a brain aneurysm, aged 55.

$11.85mAll-in ask
$4.00mHeadliner buyout
$660,100Permitting & legal
($3.19m)Net, Hawaii basis

The reason

This is not a festival. It is a tribute, on the family's own ground.

The site is no longer a lease. Family land takes out the land rent, the venue landlord and the inherited curfew, and it removes the hardest approval in the original plan: finding a 30,000-capacity parcel somebody would let us use. What it does not remove is a county special-event permit, a traffic plan, sanitation, medical cover and insurance in the landowner's name.

The ask

Same money, different island.

US$4.00m for the artist and US$11.85m all-in, the number a big Manila date would have carried. Every operational line is carried across unchanged. Only the statutory layer is restated: no 12% final withholding VAT, no admission VAT, no amusement tax, no local business tax. In their place, Hawaii general excise tax at 4.5% of gross receipts.

EnvelopeUSD
Talent & artist (incl. $4.00m buyout, support, travel, rooms, 3% contingency)5,400,290
Production1,317,250
Site & infrastructure (land at no rent)585,849
Permitting, legal & consents (incl. 15% contingency)660,100
Operations, marketing, overhead1,678,649
Programme contingency, promoter fee, Hawaii GET885,128
Modelled cost, Hawaii basis10,529,566
Revenue (tickets 5.27m, sponsorship 1.73m, ancillary 0.34m)7,336,500
Headroom left inside the $11.85m ask for the island premium1,320,434
Net position(3,193,066)

The tax swap frees $1.43m inside the same envelope. Permitting and the island premium now come out of it, which is why the ask does not have to rise.

Permitting, legal & consents

The event does not exist until these are signed.

$574,000 across sixteen lines plus a 15% contingency. Affection for the landowner is not an approval.

The four that can stop the dateUSD
Land use & zoning counsel, private parcel85,000
Environmental assessment (HRS 343), cultural & archaeological review95,000
County special-event permit, plan review, expediter24,000
Family & estate consent โ€” tribute, name and likeness25,000
The rest of the stackUSD
Traffic impact study & HPD plan45,000
Noise study & county variance28,000
Liquor licence, Honolulu Liquor Commission27,000
Fire clearance & life-safety review18,000
Structural certification, stage and towers42,000
Temporary structure permits16,000
DOH food-service & sanitation review9,000
Landowner agreement, indemnity and insurance32,000
Artist agreement & clearances55,000
Music licensing โ€” ASCAP, BMI, SESAC, GMR22,000
Insurance & risk counsel18,000
Local government liaison & community notification35,000

Sequencing drives the calendar. Landowner agreement and family consent first, because nothing can be filed without them. Then the land-use opinion, the environmental assessment and the traffic study in parallel, then the special-event permit, then liquor, fire and structural close-out. Nine to twelve months before the first container ships, which is why the date is 2028.

The venue reality

No 30,000-seat room stands on Oahu today.

VenueCapacityNote
Aloha Stadium, HalawaclosedDemolition site; the 2018 three-night run played here
New Aloha Stadium22,500Under construction, 2029 target
Blaisdell Center8,800His 2014 three-night run
Stan Sheriff Center10,300University of Hawaii arena
Waikiki Shell8,400Curfew-bound, residential neighbours
Family land, built for the event30,000+No rent, no landlord, no inherited curfew

He sold out three consecutive nights at Aloha Stadium in November 2018, the first artist ever to do so. In 2014 he sold out three Blaisdell shows, 26,400 seats, in two hours, and 42% of those buyers were on the US mainland.

Revenue

TierPriceTicketsGross
Diamond$4721,000$0.47m
Platinum$3463,000$1.04m
Gold$2208,000$1.76m
Silver$14211,000$1.56m
Bronze (kamaaina)$795,500$0.43m
Total$18528,500$5.27m

A single night runs a ($4.51m) deficit on the Manila basis and ($3.19m) on the Hawaii basis. Two nights nearly close it and a price premium finishes the job, which is why the recommendation is a homecoming run rather than a date.

Every $25 of average ticket price is worth about $0.7m. The price assumption is the first thing to test with the agency, before the fee.

The documents

All figures USD. Line items and totals are carried from the Manila budget of November 2026 so the two documents price against one another; the permitting and legal schedule is new, and only the statutory layer is restated for Hawaii.